Where do good ideas come from?
What do we need to know and do to have more of them?
Here Steven Johnson identifies the seven key principles of innovation, including:
? A slow hunch can be much more valuable than a Eureka moment
? The connected 'hive mind' is smarter than the lone thinker
? Where you think matters just as much as what you're thinking
? The best ideas come from building on the ideas and inventions of others
From the Renaissance to satellites, medical breakthroughs to social media, Charles Darwin to Marconi, Steven Johnson shows how, by recognizing where and how patterns of creativity occur, we can all discover the secrets of inspiration.