TIPPING POINT,THE - Little Brown

The Tipping Point is that magic moment when an idea, trend, or social behavior crosses a thershold, tips, and spreads life wildfire.Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, this bestselling book, in which Malcolm Gladwell brillianty illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.